When you have been doing what I do for as long as I have, you frequently run into business owners that are at the end of their rope. Their business is struggling with sales and income being REALLY down, employees are running to new and more secure jobs, payables are climbing, they have used all of their life savings and now they are ready to close the doors.
As I am writing this, I have at least two clients that are in this situation - well they were. So what did we do to begin turning things around??? Before I answer that question let me address the other group that is reading this. Perhaps your business is going great, and you want it to excel even more. The four principles that are shared below will also work for you - but obviously you will apply them differently.