If you are a laid back, easy going and a very relational person you probably identify with this issue right off the bat. As hard as you may try, you really don’t like to confront, make waves or “get into people’s business.” With a very relational or “I don’t want to take a chance on hurting your feelings” personality you would rather look the other way when your staff are not doing what you have repeatedly asked them to do. So… what do you do about it? That is the question.
What you must first understand is this is how God made you. It is how you are wired, so to speak. And to be something totally different would be very difficult, if not impossible. Lets face it, you are just a nice guy or gal. But there are ways to confront and lead your team without you feeling like you are hurting people’s feelings or making waves.
Try this for a few days.
On a side note, this process will also reveal if an employee just does not care. If this is realized then perhaps you will need to put on the “I may have to let you go shoes” and have a tough conversation. Now before you freak out on me, below are four very simple statements and/or questions that will help you have this critical conversation. I suggest that you write these down on a 3×5 card and keep them close by most all the time. I say this because of my own experience. What I mean by that is while these helpful hints below will work, they only work if you remember to use them.
Say this to the person:
I'm sure you know by now that increasing your repeat customer base is the easiest way to increase your bottom line. Period.
Smart businesses that are able to leverage their existing efforts generate more income from less work. It's part of working on your business instead of in it.
You've already invested in the customers you have, so it just takes a few simple strategies (that you may be doing already!) to get those customers to come back and buy from you over and over again.
Now, don't get me wrong. This is an effective way to build a business. However, it can be costly and time consuming. It requires constant and consistent effort, which generates great results, but in order to keep generating results you have to keep putting in the effort. Plus, at the end of the day you're spending money every time a sale gets rung through the till or contract is signed.
A repeat business strategy means focusing inward - on the customers you have already converted. You've paid to acquire their business, so it's worth a little extra effort to maximize that investment and get that customer to come back and purchase again.
SEARCH this amazing RESOURCE LIBRARY for articles, suggestions and direction on how to handle most every business situation that you find yourself in.