Powerful offers that drive your audience to take action can be used in your business to do a myriad of things. They're great for moving old or overstocked product, overcoming buyer objections, eliminating purchase risk, or even just building your customer database.
Well-crafted offers are also fantastic lead generators - which is what we're going to focus on in this E-Class. In this case, the offer is designed to get potential customers to identify themselves, not to close sales. Once those potential customers have identified themselves - they've taken action to redeem the offer - they enter the formal sales process and you can convert them into a loyal customer.
Offers designed to be lead generators drive more qualified prospects to your business. They weed out the buyers who would take advantage of your offer, but who are not otherwise a part of your target market.
I'm going to show you how to speak to your target market's "hot buttons" and emotional motivators, instead of simply crafting an offer based on financial savings or bonuses. Let's get started!
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.
Here are some Facebook features and how to use them for marketing your business:
Are You Crushing Your Competition
“Measurements of customer’s satisfaction”
By Jeff Earlywine
Most companies say they believe in great customer service, but few set up a system to insure that they provide it and achieve customer satisfaction. Delivering great customer service takes both understanding what your customers want and a way to see that they receive it.
It’s widely accepted that it is at least five times more profitable to sell to an existing customer than to find a new customer. More important, the difference between satisfied customers and Raving Fan customers can make a big difference in customer repeat business and your profits.
I work with clients from all over the country and almost all of them have one thing in common. Well… they all do sell something, they all do have to file a tax turn and they all have employees – but the one thing I am referring to that many struggle with is a marketing plan. Most business owners that I have come in contact with over the years don’t develop a “marketing plan,” they just shoot from the hip on what sounds good or where the “idea winds” happen to blow them. But I can tell you, the ones that do take the time to develop a marketing plan seem to have much greater success. So… is creating a marketing plan hard?
It really is not. Yes, you can get bogged down in all the details and you could buy a dozen or more books on how do to this but in this article I will give you a simple P.L.A.N. to create your own marketing plan.
SEARCH this amazing RESOURCE LIBRARY for articles, suggestions and direction on how to handle most every business situation that you find yourself in.