I work with clients from all over the country and almost all of them have one thing in common. Well… they all do sell something, they all do have to file a tax turn and they all have employees – but the one thing I am referring to that many struggle with is a marketing plan. Most business owners that I have come in contact with over the years don’t develop a “marketing plan,” they just shoot from the hip on what sounds good or where the “idea winds” happen to blow them. But I can tell you, the ones that do take the time to develop a marketing plan seem to have much greater success. So… is creating a marketing plan hard?
It really is not. Yes, you can get bogged down in all the details and you could buy a dozen or more books on how do to this but in this article I will give you a simple P.L.A.N. to create your own marketing plan.
P – Plan out (in writing) what you want to see happen, and your action steps to make that happen. Write down how this plan will be pulled off. If you are going to do a phone campaign, write a script for each call. If you are going to send out mass emails or Facebook posts, write what they will say. If your marketing plan involves small groups of people then who are these people, where do they congregate and what will you say. Putting all of this down in black and white will allow your mind to see it and create tremendous power to go get it.
L – Live it out. Once you’ve fine-tuned your scripts, emails, conversations, etc. it gets pretty simple. But at first, getting in front of a perspective client or group of people could be intimidating. If you want to get comfortable, the only solution is to practice. Practice speaking in front of a mirror or practice writing social media posts and share with a friend. Nothing works better to get past your awkwardness and allow you to start feeling natural and authentic.
A – Analyze your activity. This is what separates those that are successful from those that are not. Some business owners may do a little planning, and then get over being nervous when presenting their company to a group of business leaders in their community, but they tend to stop there. A few marketing calls here and there won’t get the job done. You need to have a plan that will drive you to be consistent and productive each and every day of the week. Notice, we are not analyzing sales opportunities, we are analyzing your marketing calendar and how productive you “really” are. How many phone calls are you making, how many times are you speaking in front of a group of business leaders or potential customers, or how many Facebook posts are you posting?
N – Find a nag. When you make a promise and are accountable to someone else, you will procrastinate less and finally get into enough of a routine that the task becomes easier. From there, it becomes more and more effective and you’re motivated to make it a long-term habit.
SEARCH this amazing RESOURCE LIBRARY for articles, suggestions and direction on how to handle most every business situation that you find yourself in.