The Ending Before The End
By Jeff Earlywine
If I can be so transparent with you – I recently had a dream. Not the kind like Martin Luther King had, but one like you probably had last night while you were sleeping. However, if you are like me, you don’t remember most of your “night-time” dreams after you wake up. Well… I remembered this one. And, if you will indulge me, I am almost certain that my dream will have an impact on how successful you are, how much your business’s profit grows this year, and how you attack each day of your life.
In the dream I was one of four speakers at a conference. Each speech built on the other, and I was the final speaker of the four; or so I thought. My job was to combine all of the three speeches into one and drive home a point or two. But the third speaker didn’t show up in time, he was late. And when he did arrive he said he would go after me. As you can see, this messed up everything. I seem to remember from the dream that he really wanted to go last and try to steal my thunder.
So I got up and said, “There is an ending before the end.” I really didn’t know what that meant but I asked the audience if they understood, and if they did to raise their hands. Hands shot up all over the room. What they understood is something that you and I need to understand – you can declare your ending now. You can determine your ending today. This is something that all NFL teams do at the beginning of every season. They plan to win the Super Bowl. They plan with the end in mind.
So how can you do this? How can you plan for the end in mind? What I am about to share with you are not earth shattering ideas but if you apply them I can almost guarantee that you will be more successful, your business will be more profitable and your life much more fulfilling.
Step #1 – See It -- What you see happening is so important. It has been said many times by very successful people, “If you see it you can achieve it.” That is very true. It is not some hocus pocus thing, it is true. I challenge you today to take some time, with pen in hand, and draw out what you want your life and/or your business to look like. If pictures are worth a thousand words then draw several pictures. They don’t have to be pretty, just what you see in your mind. Get them out on paper, and put them somewhere where you will see them often.
Step #2 – Say It – We all get discouraged when things don’t go our way. Perhaps you know what I am talking about all too well. You planned with the end in mind, but something happened. Something derailed you. We need to stay continually filled with energy and dreams, and we need to keep “saying out loud” to ourselves what our dreams look like. It is so easy to internalize and think negative thoughts, but when you speak positive words to yourself (out loud) it has a powerful impact. Don’t believe me? Keep a record of just how many times this week you think a negative thought about yourself or your business. And when you do, turn that around and speak something positive. For instance, if you didn’t get that sale it is so easy to think, “I am such a failure and I must start doing better.” Turning that around would sound like, “I didn’t get that one, but I learned from that presentation and I will kill it on the next one.”
Step #3 – Solve It – Sometimes to be successful you must understand math. What do I mean? I will give you an example. There is a business owner that set a goal this year to not just double his client base, but to quadruple it. This business owner knows that it will take a great sales and marketing focus to achieve such a dramatic increase. He also knows that this is not his skill set. Yes, he can market and sell, but he has done the math and knows a new hire is required. He knows that by hiring a sales and marketing representative he can focus on running the business and prepare for the increase in client load. He solved his math problem with a decision to hire someone. What math problem do you need to solve? More cold or warm calls? More time developing your social media presence? More time attending networking events? Take some time right now and solve your math problem.
Step #4 – Stand On It – Like I said, everyone gets discouraged when things don’t go as planned. This discouragement “can” be your best friend. To stand on what you want to accomplish I challenge you to look deep into what you really want and WHY. Start speaking words of power out loud – loud enough to kill those discouraging thoughts, and do the math on each situation. Figure out what roadblocks lie ahead and devise a plan of action to overcome them. Then stand. Don’t let anyone or anything sway you from accomplishing your dream.
Start with the end in mind and you will reach the Super Bowl of your life.
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